Social Sprite's Social Media Tip of the Week

Social Sprite’s Social Media Tip of the Week

What you put into social media is what you get out. Persistence pays off, but many give up before the results have a chance to manifest.

I tell my clients that if you put in the work it will pay off, but it won’t happen overnight. I tell them to post at least five times a week, to interact with others and make an effort to share what others post. I tell them that using social media to market is work. They tell me they have too much work already.

So how do you put in the time with your social media profiles and still get your creative work done?

You plan ahead. Create a content schedule and use tools like Hootsuite or Tweetdeck to set up automatic posts. It will take time, but you have to take control of your time. If you want to write or paint during the day, use an hour in the evening to create and set up the auto post of your Facebook status updates.

Almost immediately you’ll realize you’ve got more time during your productive period to create. In fact, with more time to think about it you’ll be able to create a marketing campaign for your latest work or for your next public appearance. You should still visit your social media profiles to interact and share. But make sure you take control of that time as well. Use a timer so you don’t get sucked in and have your ten minute session turn into an hour.

Experiment and find out what works for you. You may still spend a couple of hours a day on social media, but when it’s in a controlled fashion it feels less like a waste of time and more like the productive exercise you hoped it would.

 Visit Joanne's profile to learn more about Social Sprite Media Services and how she can help you take your networking to the next level!

Social Sprites Social Media Tip of the Week!

Social Sprite’s Social Media Tip of the Week

Join me weekly, right here on the New World Creative Union blog, for a quick social media tip. I’ll focus both on technology know how as well as marketing uses. And if you have any questions please leave them in the comment section and I’ll be sure to answer.

The Facebook Timeline cover photo is probably the most important aspect of personal branding on Facebook. Remember, people make decisions about you in the first few seconds. Showcasing your beautiful artwork or book covers in the cover photo gives you the best shot at those few seconds so doing it right is imperative.

I also recommend changing your personal profile over to the Timeline if you haven’t already. It’s important to take advantage of the tools available to get your work out there.

Below are some things to consider when choosing and making your cover photo. The cover is not like the old landing pages so pay close attention to Facebook’s terms of use section below. If you already have a cover photo, but notice it is stretched that’s because it needs to be sized properly. Size information is also provided via Facebook.  

Share with us all your amazing cover photos by linking to your Facebook page below! This way we can learn from one another and get to know each other better.

If you just can’t figure out how to make a photo conform to the recommended size contact me at jelliott@socialspritemediaservices.com and I’ll let you know what I can do.

From Facebook Page Terms:

Cover

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines.

Covers may not include:

i.    price or purchase information, such as "40% off" or "Download it on socialmusic.com";

ii.   contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section;

iii.  references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or

iv.  calls to action, such as "Get it now" or "Tell your friends."

From Facebook’s Help Center:

What are the dimensions for my Page's cover photo?

Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that's smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide.

To get the best quality image and fastest load times for your Page, upload an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes.