Social Sprite’s Social Media Tip of the
Week
As we saw last week, just being on the
social media networks can increase exposure and traffic. But if you’re there
and not seeing any increase maybe you need to experiment with what you’re
sharing.
I know you want to share your art or your
books and so you should. One of your objectives for social media is probably to
get exposure for your work. What you share and how often you share is going to
depend on your audience.
“Curated sites that have between 16-30
percent original generate the most pageviews.” From the B2B
Marketing Trends 2011 Survey Report generated by HiveFire Inc. You’ll
notice the low percentage of original content shared.
Similar findings come from an analysis by
from a sample of Argyle Social’s customer activity. The balanced category they
speak of is a company or organization whose content consists of linking to
third-party websites 50 to 70 % of the time. The sweet spot seems to be a 40%
sharing of your own content and 60% third-party.
It’s clear from the data that companies in
the Balanced category achieve the best results overall. They generate 20% fewer
clicks per post than Curators, but their conversion rate is 10X higher.
What all this means is that it’s ok to
share and get the word out, but keep it balanced. You can use these numbers as
a starting place. Just remember you’ll most likely have to find your own sweet
spot.
Next week I’ll talk about how often you
should post to your social media accounts.
Visit Joanne's
profile to learn more about her and Social Sprite Media
Services and how she can help you take your networking to the next level!
Hi Joanne,
ReplyDeleteGood morning! Valuable distillation of insight regarding what types of content drives page views; makes it very useful to have everything written so succinctly!
Thank you for including stats from Argyle Social, we certainly appreciate the mention. Let us know if you'd like any more information, have a great day!
Cheers,
- Aaron
Community Manager, Argyle Social
Aaron,
DeleteThank for creating such great stats for me to use!
Joanne...I have personally found that balance you speak of to be so very important. I spend most of my time sharing the good works of others and hate the self-promotion (Yes people...I get on my own nerves too!) It's so nice to know that balance is key, and that perhaps...if I'm lucky, I'm not way off on what I'm doing. Another wonderful post to add to our tips and trick page. Thanks so much for sharing with us!
ReplyDeleteYou're welcome Natasha! It's been fun to share with you all! I'm glad it's helpful.
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