Social Sprite’s Social Media Tip of the
Week
What you share on your social media
platforms matters. When you share is a key factor in your success as well.
Last week I talked about finding that sweet
spot, that balance between sharing your own material and things from a third
party on your social media profiles. Studies came up with a 60-40 split, 60%
third party and 40% original material.
This week I’ll share some ideas about when
to share.
This great infographic
by KISSmetrics
gives you the best times to post on Facebook and Twitter based on a recent
study. It looks at where the population is densest and that in turn gives you
an idea of what time zones you might want to cater to. The findings also say
that you can get a higher click through rate when you tweet between 1-4 times
per hour. They also show that on Facebook the most sharing occurs on Saturday
and that peak times of any day are a little after noon and after 7 p.m.
Be sure to check out the infographic for
more great ideas, but you will need to take your particular audience into
account. Facebook Insights are great for getting a handle on who is following
your posts. But having some idea’s in general about your fans or followers will
also help. Do they stay up late? Are they busy parents? What time zone are the
majority of them likely to be in?
Having access to all this information can
help you reach more people. Now try it out on your particular audience by
setting up a schedule of times to post. After a week or two take note of your
Facebook Insights or on Twitter how many RTs or follows you get. If you don’t
like what you see reconfigure your times. Keep working on it. Soon you’ll find
the best times to reach your audience.
Visit Joanne's
profile to learn more about her and Social Sprite Media
Services and how she can help you take your networking to the next level!
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