The data is in!
About three weeks ago the 2012 Social Media Marketing Industry Report by Social Media Examiner came out. There are a few things I’d like you to take note of.
1. 85% of marketers said they had increased exposure even with a minimal time investment using social media.
2. 74% of participants in this study found they had an increase in traffic even with as little as six hours a week on social media.
3. For those using social media for at least a year, 65% found it useful in building loyal fan base. The more time invested did make a difference here. Those using social media six or more hours a week had better results opposed to those using it for five or less hours a week.
What these numbers tell you is that social media is a useful tool to get your name and product out there, to increase traffic and build your fan base.
Ask yourself these questions:
How much time am I spending each week on social media for my business, book, art…?
I’m spending more than six hours a week. Ask: How am I using those hours? (Really take a look at how those hours are spent. Keep a log for a week and track what you do. You may find your answers to why it isn’t working in that log.)
I’m spending less than six hours a week. Ask: Can I afford to spend more time? If not, can I get help?
If you’re spending too much time and it’s time you can’t afford to spend then you need to ask: What platforms am I using and do I need to use them all? (You may not need to be on every social media network. Find out where your fans live and do that one well.)
It’s a good idea to revisit your efforts every few months and use reports like this one every year to reevaluate your strategy.
Good luck! And if you have any questions just ask.
Visit Joanne's profile to learn more about her and Social Sprite Media Services and how she can help you take your networking to the next level!