Monday, July 23, 2012

@SocialSprite Talks Networking @NWCreativeUnion

Promote your presence

You’ve taken the time to create your social media presence; now make sure everyone knows where they can find you online.

Here’s a list of all the places to promote your social media profiles:

Email signature

Website/Blog – Make sure your links to your social media profiles are easy to find.
Top left is good. Don’t take up too much prime real estate for them, though.

Your other social media profiles

Newsletters – both paper and email versions

Business cards

Letterhead, note cards, etc.

Your advertising – Tip: Think of using your car as a moving billboard to mention who you are and that you’re on Facebook, etc.

Marketing/promotional materials

Event promotions

Mention it in conversations

Also make sure to promote your website/blog on your social media profiles.
Tip: List your website in the About section on Facebook and/or create a custom Facebook tab that takes people to your website. The sooner people see the link the better the chance they’ll visit it.

Always be sure to check your links when you add them and be sure to check them regularly to make sure they still work.

Keep this list handy so when you change your website address or add another website to your online presence you can easily go back and make sure everything is changed.

It’s important to get the word out. Let me know if there are other creative ways you promote your presence.

Please check out my New World Creative Union profile so we can connect! 


  1. Thank you! As somebody who's pretty new to trying to set up a social media presence, it's been difficult. I have about 35 people on my facebook page, and 33 followers on Twitter, and about 4 on my tumblr (which serves as my main blog, using disqus for comments). It's growing very slowly and strangely, but I hope to implement some of this advice! Bless, Zach.

  2. You're welcome Zach! If you have any questions please just ask. :-)